The commercial operating system for industrial B2B companies that refuse to lose on execution.
In industrial B2B, the winners aren't always the companies with superior engineering. They're the ones who've built systematic commercial engines that convert technical excellence into predictable revenue growth.
Sales teams work hard but you feel there is more to gain. Commercial initiatives get launched, stall, and quietly disappear. The result is a persistent gap between what a company is capable of and what it actually delivers, not because the people aren't good, but because there's no system underneath them.
That's the gap Ascent Growth Studio was built to close.
We install the Ascent Growth System™, a permanent commercial operating system across five integrated modules: strategic clarity, pipeline discipline, execution cadence, value articulation, and team capability. The system is built inside your organization in twelve weeks, trained into your team, and owned by you completely. No ongoing retainer. No consultant dependency. No knowledge that walks out the door.
The result: 15–25% revenue growth acceleration in year one, measurable margin improvement, and a commercial team that knows exactly what to do.
We work exclusively with industrial B2B companies: manufacturers, technical specialists, and industrial service providers. PE-backed or family-owned. What they have in common is a strong product, capable people, and a commercial operation that hasn't kept up with their ambition. If that sounds familiar, we should talk.
About Bart Rijken
I've been on your side of the table for 20 years. I know where to look.
My name is Bart Rijken. I've spent over two decades as a commercial executive in industrial B2B at companies including Eleo Technologies / Yanmar, Hypertherm, Fluke / Danaher and Legrand.
In every role, I saw the same pattern: technically excellent companies struggling to translate that excellence into commercial results. Sales processes that existed on paper but not in practice. Value propositions that made sense internally but landed flat with customers. Pricing conversations that defaulted to discounts because nobody could articulate why the product was worth more.
I wanted to fix this issue which didn’t allow companies to reach their full potential. I became a Lean Six Sigma Black Belt, trained in A3 problem-solving and various growth systems. I designed lead-to-order systems, rebuilt team structures, repositioned brands, and rebuilt commercial operations from the ground up. Not as a consultant advising from the outside, but as an executive accountable for the P&L.
The results speak to the approach and the outcomes didn’t come from strategy decks. They came from systems and system thinking.
In 2026 I founded Ascent Growth Studio to make that capability accessible to the mid-market companies that need it most. Companies with real products, real potential, and commercial operations that haven't caught up yet.
I work personally on every engagement. You're not getting a junior team carrying a methodology, you're getting 20 years of hands-on commercial execution, installed into your business, and left there permanently
A few words about how I work
I don't take on clients I can't help. Every engagement starts with a commercial scan, because the worst outcome for both of us is a committed implementation that wasn't the right fit. I'm direct about what I see, even when it's not what a client expects to hear. And I measure my own success by one thing: whether your team can run the system without me twelve months from now.
That's the only outcome worth building toward.