Fractional Support

Not every commercial challenge requires a full installation.

Sometimes the system is in place and performing, but the business is navigating a growth inflection, a leadership transition, or a decision that needs experienced commercial judgment at the table. Someone who has run commercial operations before, knows what good looks like, and can make decisions alongside the team rather than hand over a report and leave.

Other times, the need comes before the full installation is the right move. A scale-up closing its first major enterprise deals. A business entering a new market. A company facing a pricing challenge it hasn't encountered before.

In both situations, the answer isn't a new hire or a traditional consultant. It's access to senior commercial experience, at the level of engagement the situation actually requires.

Fractional Support puts a senior commercial leader in your corner.

Not a framework. Not a methodology deck. Someone with over 20 years of experience running commercial operations in industrial B2B, who has sat in the same meetings, made the same decisions, and built the same systems you're trying to build.

The engagement is structured around what you actually need. A fixed number of days per month. A defined focus area. Clear outputs. And the flexibility to adjust as the situation evolves.

Two ways to engage

In both cases, the starting point is a conversation about what you're navigating and whether Fractional Support is the right answer.

Post-installation

The system is installed. Your team is running it. Fractional Support keeps performance sharp. Reviewing execution, coaching the commercial team, helping your leadership make better commercial decisions, and evolving the system as the business grows. Available on a flexible basis, without long-term lock-in.

Standalone

You're not ready for the full installation or the timing isn't right. But you need experienced commercial leadership now. Fractional Support gives you senior commercial input on live challenges: pricing decisions, pipeline reviews, market entry, sales team structure, or strategic direction. A defined engagement, scoped to the situation.

Senior commercial experience applied to your actual situation.

Depending on the engagement, Fractional Support typically includes:

Attendance at commercial reviews, pipeline sessions, and strategic meetings
Direct input on pricing, positioning, and commercial decisions
Coaching and development for your commercial leadership team
Structured problem-solving for live execution challenges
System evolution guidance as your business grows in complexity

Every engagement is scoped specifically. No standard packages, no minimum commitments beyond what the situation requires.

Is Fractional Support right for you?

Fractional Support is the right choice if:

You've completed a Foundation Package or Ascent Growth System™ installation and want ongoing senior commercial support to keep the system performing
You're facing a specific commercial challenge that requires experienced judgment, not a full installation
You're in a period of transition like a leadership change, market entry or rapid growth and need a senior commercial operator alongside your team
You want to access C-level commercial experience without adding to your permanent headcount

It is not the right choice if your organisation needs a full commercial infrastructure build. In that case, the Foundation Package or Ascent Growth System™ is the right starting point.

Get Started

Meet Bart.

Bart Rijken has spent over 20 years as Chief Commercial Officer and as a Director in industrial B2B companies, scaling organisations from €30M to over €120M in revenue across manufacturing, industrial equipment, and technical services.

He built the Ascent Growth System™ because he kept seeing the same pattern: exceptional products held back by ad-hoc commercial operations. Strategy unclear, processes not followed, pricing reactive, and critical commercial knowledge sitting with a handful of individuals.

Fractional Support is the direct application of that experience to your situation, on your terms.

The starting point is a conversation.

Tell us what you're navigating. If Fractional Support is the right answer, we'll define an engagement that fits.

Get Your Commercial Scan

Fractional Support

Senior commercial leadership. When you need it. Without the overhead.

Not every commercial challenge requires a full installation.